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All about Eva

Overview for English-speaking partners

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PROJECT STATUS

Eva.Ru is the biggest and the most active women community in the Russian-speaking Internet. This site was born on March 8, 2002, as the third generation in its family, with Doktor.Ru and Mama.Ru projects being its ancestors.

The main activity of Eva takes place in various forums (120 by now), where about 1.200.000 Russian-speaking women from 80 countries exchange their experience and knowledge in the most important areas of modern woman's life: health and beauty, love affairs and marriage, childcare and housekeeping, career and education, shopping and entertainment, etc. Additional community's activities are various contests, polls and off-line actions.

To maintain this project, we use many innovative community-building technologies, including the personal web-presentation system ("Eva-passport"), personal community status / experience accounts, community's own electronic "currency" and "awards", etc.

The business model of the project is based on the most modern forms of online advertising: context-related announcements and banners, experts' online consulting, sponsored contests, etc.

Our clients are well-known international and Russian companies and brands in various areas, including Johnson&Johnson, Procter&Gamble, Nivea, Tefal, Reebok, as well as the major Moscow clinics. We also cooperate with leading Moscow exhibitions and popular Russian magazines related to women issues, childcare and healthcare.

SITE CONTENTS

1. Main page publications - selected articles by the community members, interviews with famous Russian women, project news, general announcements, etc.
http://www.eva.ru/

2. Forums for discussions on various topics. By now, these are 120 specialized forums in 10 big sections: "Social Life", "Woman and Man", "Home", "Experience exchange", "Beauty, health and wellbeing", "Want a baby", "Pregnancy", "Children", "Parents consultation", "To buy / To sell".
http://www.eva.ru/main/forum

3. Photo galleries - community photo collections on different themes, based on selected photos from personal photo albums:
http://www.eva.ru/main/photobase

4. Photo contests and polls - popular community's entertainment as well as an instrument to get "people choice" statistics for different consumer commodities:
http://www.eva.ru/main/contest

5. Passports - personal pages of community members, with their community status / experience reports, photo albums and other personal info:
http://www.eva.ru/passport/108639.htm

SITE AUDIENCE

By now, the audience of Eva.Ru is about 1.200.000 unique viewers per month.

Among them, about 220.000 are the registered members of community, who can write on forums and take part in other community's activities. The rest of the visitors browse the site in "read-only" mode.

MEMBER'S PROFILE

1. Sex

94% women
6 % men

2. Age

62% is 26 and older

15-20 years old - 4%
21-25 years old - 34%
26 - 30 years old - 47%
31 and older - 15%

3. Family status

75% are married

4. Children

90% have children

One child - 54%
Two children - 16%
Three and more - 3%
No children - 27%

5. Education

91% has or about to get soon a higher education diploma (Magister)

6. Location

89 % - Russia and former soviet republics (Ukraine, Estonia etc)

Moscow - 65%
St. Petersburg - 10%
Regions - 15%
10% - Abroad (over 70 foreign countries)


EVA.RU TEAM CONTACTS

Ekaterina Voloshina
ev@eva.ru
Tel: +7 (495) 979 50 15
+7 (499) 618 71 47.
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© Eva.ru 2002-2024 Все права на материалы, размещенные на сайте, защищены законодательством об авторском праве и смежных правах и не могут быть воспроизведены или каким либо образом использованы без письменного разрешения правообладателя и проставления активной ссылки на главную страницу портала Ева.Ру (www.eva.ru) рядом с использованными материалами. За содержание рекламных материалов редакция ответственности не несет. Свидетельство о регистрации СМИ Эл №ФС77-36354 от 22 мая 2009 г. выдано Федеральной службой по надзору в сфере связи, информационных технологий и массовых коммуникаций (Роскомнадзор) v.3.4.325